DULLES, Va. (BusinessWire EON) August 14, 2007 –AOL today announced the official launch of its new health site, AOL Body(http://body.aol.com). The Web site,which launched in beta in May, provides an in-depth experience dedicatedto health needs including easy access to a wide range of information andtips on nutrition, fitness and overall well-being. AOL Body reachesnearly 6 million unique visitors monthly, according to the July 2007comScore Media Metrix report.
“AOL Body takes a ’whole body’ approach wheneducating consumers on the issues that matter most to them, includingnot only health and medical information but fuel for the mind and spiritas well,” said Bill Wilson, EVP of Programming for AOL. “Weare confident that the site will continue to grow and will serve asthe premiere online destination for consumers and advertisers whenwanting to engage in all things related to health and wellness.”
Each area of AOL Body features news articles, tools, resources, videosand search capabilities. Additionally, the site hosts various blogs,community message boards and discussion areas to allow people to connectand share their own information and experiences. AOL Body’smain programming areas include:
Health: Condition Centers, A-Z Health Information, A-Z Drugs &Supplements Information, Drug Interaction Checker, Your Health areasand Diagnostic Tools, as well as topical features and resources.Diet and Fitness: Diets A-Z, Diet Basics, Fitness A-Z, Walking,Running and Yoga Centers.Healthy Living: Better Living, Wellness and access to a seriesof health experts.
AOL Body’s content providers include HarvardMedical School, Healthday, Healthwise and Rodale, as well as newsfeedsfrom the Associated Press and Reuters. For search, AOL Bodyteamed with Healthline to provide users with comprehensive and relevanthealth search results, including Healthline’s HealthWeb™,a collection of 200,000 pre-screened consumer health web sites. AOL Bodyalso hosts original articles, programs and specials such as “AmericaTakes It Off” with fitness trainer JillianMichaels and “RX for Seasons“which highlights the best medicines to battle everything from the commoncold to allergies.
About AOL
AOL® is a global Web services company thatoperates some of the most popular Web destinations, offers acomprehensive suite of free software and services, runs one of thecountry’s largest Internet access businesses, and provides a full set ofadvertising solutions. A majority-owned subsidiary of Time Warner Inc.,AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also haveoperations in Europe, Canada and Asia. Learn more at AOL.com.
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